|
RANKING AGENCIAS |
|
|
| Rk |
Agencia |
Prensa | Pub. Exterior | Radio | Revista | Tv Int | Tv Nal | Tv Reg | Inversión |
| 1 | SANCHO/BBDO | 6,883,315 | 474,560 | 11,863,584 | 1,045,050 | 110,211 | 20,827,820 | 1,874,015 | 43,078,555 |
| 2 | DDB COLOMBIA | 2,575,391 | 379,500 | 8,307,611 | 1,596,462 | 45,959 | 6,133,141 | 746,848 | 19,784,912 |
| 3 | LOWE/SSP3 | 3,044,704 | 698,480 | 4,329,162 | 705,123 | 121,752 | 9,229,517 | 437,313 | 18,566,051 |
| 4 | MCCANN-ERICKSON | 2,832,772 | 344,180 | 3,039,094 | 1,041,070 | 383,929 | 9,256,524 | 632,791 | 17,530,360 |
| 5 | TORO FISCHER | 3,236,144 | 176,280 | 4,800,269 | 350,025 | 109,692 | 7,421,301 | 500,386 | 16,594,097 |
| 6 | REP GREY | 540,202 | 498,580 | 3,888,271 | 302,296 | 47,222 | 9,714,110 | 531,990 | 15,522,671 |
| 7 | LEO BURNETT | 1,659,453 | 389,800 | 4,177,950 | 674,961 | 143,433 | 7,381,513 | 220,175 | 14,647,285 |
| 8 | OGILVY&MATHER | 673,432 | 346,320 | 3,408,663 | 367,041 | 235,161 | 7,686,424 | 189,181 | 12,906,222 |
| 9 | YOUNG & RUBICAM | 251,697 | 5,500 | 1,850,241 | 324,505 | 127,439 | 9,092,318 | 258,838 | 11,910,538 |
| 10 | J WALTER THOMPSON | 320,448 | 303,540 | 2,298,755 | 1,158,406 | 163,201 | 5,369,325 | 571,868 | 10,185,543 |
| 11 | EURO RSCG | 712,506 | 616,440 | 2,472,052 | 287,775 | 212,865 | 3,626,008 | 98,299 | 8,025,945 |
| 12 | PUBLICIS COLOMBIA | 1,149,320 | 130,420 | 297,200 | 355,590 | 16,688 | 3,692,847 | 78,692 | 5,720,757 |
| 13 | BRAND INC | 142,182 | 0 | 3,068,126 | 38,382 | 0 | 1,035,785 | 209,747 | 4,494,222 |
| 14 | PEREZ Y VILLA PUBL. | 166,861 | 4,400 | 2,160,067 | 96,596 | 19,062 | 990,657 | 106,239 | 3,543,882 |
| 15 | ENERGIA | 283,516 | 48,480 | 65,259 | 255,241 | 203,191 | 1,878,564 | 10,573 | 2,744,824 |
| 16 | JUA PUBLICIDAD | 58,307 | 18,480 | 137,896 | 118,411 | 0 | 2,235,668 | 99,884 | 2,668,646 |
| 17 | HAROLD ZEA & ASOC | 230,007 | 26,400 | 2,272,302 | 97,949 | 0 | 6,483 | 0 | 2,633,141 |
| 18 | GOMEZ CHICA | 75,369 | 5,500 | 7,857 | 48,751 | 0 | 1,514,298 | 104,868 | 1,756,643 |
| 19 | AGUAYO Y ASOCIADOS | 123,157 | 117,100 | 574,816 | 22,119 | 0 | 657,703 | 20,032 | 1,514,927 |
| 20 | TBWA COLOMBO SUIZA | 1,493 | 69,660 | 17,245 | 444,262 | 117,110 | 796,520 | 850 | 1,447,140 |
| 21 | FCB COLOMBIA | 16,712 | 0 | 131,297 | 30,534 | 16,184 | 1,021,244 | 31,096 | 1,247,067 |
| 22 | MPC PUBLICIDAD | 71,718 | 49,060 | 371,024 | 230,734 | 80,928 | 372,542 | 12,499 | 1,188,505 |
| 23 | CHARLOT/ENTERPRISE | 48,434 | 0 | 595,683 | 375 | 0 | 253,664 | 121,281 | 1,019,437 |
| 24 | QUORUM | 8,370 | 0 | 891,498 | 75,294 | 0 | 0 | 278 | 975,440 |
| 25 | PUBLICITARIA | 29,079 | 0 | 638,901 | 28,059 | 0 | 192,486 | 15,788 | 904,313 |
|
RANKING AGENCIAS |
|
ACUMULADO |
| Rk |
Agencia |
Prensa | Pub. Exterior | Radio | Revista | Tv Int | Tv Nal | Tv Reg | Inversión |
| 1 | SANCHO/BBDO | 67,806,491 | 3,883,660 | 88,116,608 | 9,990,867 | 916,759 | 172,903,878 | 16,995,808 | 360,614,071 |
| 2 | DDB COLOMBIA | 30,378,973 | 4,057,140 | 72,590,767 | 13,376,116 | 537,039 | 63,508,281 | 5,398,157 | 189,846,473 |
| 3 | LOWE/SSP3 | 24,153,131 | 8,199,600 | 43,205,289 | 9,589,671 | 989,873 | 88,167,906 | 3,321,954 | 177,627,424 |
| 4 | TORO FISCHER | 34,433,408 | 2,849,260 | 65,290,733 | 4,886,314 | 1,872,801 | 63,727,005 | 3,357,023 | 176,416,544 |
| 5 | OGILVY&MATHER | 7,779,018 | 4,937,160 | 39,991,957 | 4,695,502 | 1,914,705 | 88,758,683 | 3,441,373 | 151,518,398 |
| 6 | LEO BURNETT | 18,456,018 | 4,884,240 | 44,746,020 | 6,909,015 | 1,101,113 | 69,663,794 | 3,320,496 | 149,080,696 |
| 7 | MCCANN-ERICKSON | 20,552,046 | 2,996,440 | 28,201,612 | 8,350,557 | 1,557,479 | 64,817,747 | 3,892,764 | 130,368,645 |
| 8 | YOUNG & RUBICAM | 5,829,586 | 1,271,560 | 28,432,720 | 3,093,940 | 1,218,555 | 72,757,996 | 6,242,677 | 118,847,034 |
| 9 | J WALTER THOMPSON | 5,619,607 | 2,125,820 | 23,966,263 | 7,626,160 | 717,336 | 58,209,272 | 2,949,661 | 101,214,119 |
| 10 | REP GREY | 1,607,054 | 1,247,360 | 24,639,993 | 2,146,979 | 108,078 | 60,393,442 | 2,583,948 | 92,726,854 |
| 11 | EURO RSCG | 6,466,377 | 4,045,060 | 15,783,651 | 3,079,166 | 881,997 | 35,457,005 | 980,124 | 66,693,380 |
| 12 | PUBLICIS COLOMBIA | 8,888,968 | 1,006,840 | 12,887,557 | 3,926,032 | 1,669,141 | 27,880,143 | 1,452,773 | 57,711,454 |
| 13 | PEREZ Y VILLA PUBL. | 1,078,943 | 457,700 | 17,421,807 | 3,082,588 | 113,823 | 15,132,345 | 1,309,692 | 38,596,898 |
| 14 | JUA PUBLICIDAD | 1,346,258 | 167,880 | 9,915,003 | 1,801,281 | 109,852 | 21,749,113 | 1,712,390 | 36,801,777 |
| 15 | BRAND INC | 1,610,119 | 0 | 26,530,631 | 243,444 | 0 | 4,179,794 | 1,815,811 | 34,379,799 |
| 16 | HAROLD ZEA & ASOC | 2,653,591 | 222,200 | 21,938,097 | 937,010 | 0 | 12,028 | 122,245 | 25,885,171 |
| 17 | ENERGIA | 2,963,727 | 374,280 | 1,492,452 | 1,235,528 | 406,568 | 14,145,696 | 106,111 | 20,724,362 |
| 18 | FCB COLOMBIA | 94,521 | 17,600 | 959,633 | 125,400 | 394,209 | 17,437,477 | 208,696 | 19,237,536 |
| 19 | PUBLICITARIA | 132,409 | 0 | 11,728,390 | 304,341 | 93,139 | 2,910,655 | 356,961 | 15,525,895 |
| 20 | TBWA COLOMBO SUIZA | 735,876 | 760,120 | 118,807 | 4,134,584 | 468,338 | 9,207,053 | 29,911 | 15,454,689 |
| 21 | AGUAYO Y ASOCIADOS | 1,482,391 | 252,400 | 4,901,305 | 199,333 | 0 | 4,876,898 | 353,674 | 12,066,001 |
| 22 | PROXIMITY | 311,665 | 170,300 | 2,578,201 | 605,869 | 0 | 7,133,118 | 8,784 | 10,807,937 |
| 23 | CHARLOT/ENTERPRISE | 413,108 | 46,000 | 5,203,290 | 177,131 | 15,845 | 3,566,396 | 370,926 | 9,792,696 |
| 24 | MPC PUBLICIDAD | 693,336 | 838,960 | 3,641,656 | 1,035,369 | 528,455 | 1,674,386 | 143,094 | 8,555,256 |
| 25 | IHQ | 4,657,974 | 16,280 | 113,832 | 1,586,650 | 0 | 879,485 | 493 | 7,254,714 |