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RANKING ANUNCIANTES |
|
|
| Rk |
Anunciante |
Prensa | Pub. Exterior | Radio | Revista | Tv Int | Tv Nal | Tv Reg | Inversión |
| 1 | COMCEL | 1,167,451 | 172,280 | 4,032,296 | 159,066 | 84,461 | 5,368,496 | 360,062 | 11,344,112 |
| 2 | COLGATE PALMOLIVE | 13,701 | 0 | 1,166,469 | 229,129 | 50,917 | 7,405,614 | 119,736 | 8,985,566 |
| 3 | POSTOBON | 1,502 | 5,280 | 3,168,547 | 195,291 | 0 | 5,272,413 | 0 | 8,643,033 |
| 4 | PROCTER & GAMBLE | 2,343 | 0 | 1,790,749 | 13,515 | 84,863 | 4,719,422 | 163,654 | 6,774,546 |
| 5 | BANCOLOMBIA | 93,618 | 106,480 | 4,748,111 | 209,852 | 0 | 932,909 | 124,545 | 6,215,515 |
| 6 | GM COLMOTORES | 1,516,079 | 0 | 2,998,557 | 323,206 | 20,992 | 231,160 | 152,440 | 5,242,434 |
| 7 | CAFE AGUILA ROJA | 0 | 0 | 4,902,119 | 0 | 0 | 169,748 | 95,142 | 5,167,009 |
| 8 | UNILEVER ANDINA S.A. | 29,269 | 93,580 | 521,515 | 446,780 | 28,755 | 3,334,613 | 651,388 | 5,105,900 |
| 9 | NAL. DE CHOCOLATES | 641 | 0 | 1,647,324 | 206,646 | 0 | 2,771,329 | 256,957 | 4,882,897 |
| 10 | JOHNSON & JOHNSON | 47,375 | 43,500 | 85,394 | 348,382 | 131 | 4,187,930 | 33,877 | 4,746,589 |
| 11 | ALMACENES EXITO | 533,342 | 223,440 | 1,696,859 | 6,150 | 0 | 2,023,652 | 50,985 | 4,534,428 |
| 12 | BAVARIA | 267,130 | 441,940 | 1,435,768 | 112,702 | 0 | 2,099,952 | 117,408 | 4,474,900 |
| 13 | QUALA S.A. | 196 | 0 | 0 | 0 | 3,348 | 4,182,197 | 58 | 4,185,799 |
| 14 | COLOMBIA MOVIL | 283,873 | 408,180 | 1,089,347 | 3,938 | 1,228 | 2,072,711 | 56,510 | 3,915,787 |
| 15 | BCO DAVIVIENDA | 85,009 | 21,080 | 2,024,827 | 242,585 | 0 | 1,373,975 | 1,700 | 3,749,176 |
| 16 | TECNOQUIMICAS | 9,735 | 0 | 0 | 42,760 | 0 | 3,624,025 | 140 | 3,676,660 |
| 17 | COCA-COLA | 0 | 251,020 | 1,107,828 | 78,533 | 22,907 | 1,817,266 | 866 | 3,278,420 |
| 18 | ETB | 234,398 | 67,900 | 975,309 | 104,836 | 56,018 | 1,538,042 | 176,354 | 3,152,857 |
| 19 | GLAXOSMITHKLINE | 81,943 | 26,800 | 0 | 33,700 | 22,256 | 2,854,191 | 87,531 | 3,106,421 |
| 20 | DIAN | 1,066,466 | 0 | 1,707,587 | 0 | 32,451 | 186,523 | 29,260 | 3,022,287 |
| 21 | VISA INTERNACIONAL | 406,760 | 0 | 519,412 | 137,202 | 0 | 1,930,566 | 0 | 2,993,940 |
| 22 | LABORATORIOS WYETH | 11,260 | 0 | 240,544 | 0 | 1,229 | 2,643,543 | 38,900 | 2,935,476 |
| 23 | LABS LAFRANCOL | 142,035 | 0 | 806,421 | 41,103 | 0 | 1,817,870 | 16,064 | 2,823,493 |
| 24 | SOFASA S.A. | 806,311 | 63,840 | 368,501 | 246,561 | 9,279 | 1,261,650 | 36,082 | 2,792,224 |
| 25 | EEPP MEDELLIN | 226,191 | 55,400 | 637,094 | 73,226 | 0 | 1,556,018 | 228,010 | 2,775,939 |
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RANKING ANUNCIANTES |
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ACUMULADO 2008 |
| Rk |
Anunciante |
Prensa | Pub. Exterior | Radio | Revista | Tv Int | Tv Nal | Tv Reg | Inversión |
| 1 | COMCEL | 13,731,266 | 1,682,780 | 38,020,086 | 1,473,435 | 805,264 | 37,447,971 | 2,196,450 | 95,357,252 |
| 2 | BANCOLOMBIA | 2,313,178 | 1,085,180 | 47,307,850 | 3,104,536 | 176,179 | 17,114,217 | 1,114,057 | 72,215,197 |
| 3 | UNILEVER ANDINA S.A. | 216,158 | 645,140 | 5,165,962 | 6,419,211 | 114,565 | 55,949,854 | 2,788,329 | 71,299,219 |
| 4 | PROCTER & GAMBLE | 3,305 | 18,700 | 17,200,781 | 234,464 | 791,555 | 48,891,220 | 1,567,393 | 68,707,418 |
| 5 | POSTOBON | 23,943 | 309,060 | 28,234,126 | 275,612 | 0 | 38,941,727 | 1,973 | 67,786,441 |
| 6 | COLGATE PALMOLIVE | 218,873 | 0 | 11,605,292 | 1,058,357 | 815,283 | 47,766,315 | 4,651,549 | 66,115,669 |
| 7 | BAVARIA | 3,030,730 | 2,806,220 | 30,405,088 | 2,136,445 | 295,970 | 21,337,715 | 449,812 | 60,461,980 |
| 8 | QUALA S.A. | 196 | 0 | 0 | 118,014 | 3,348 | 51,466,980 | 99 | 51,588,637 |
| 9 | CAFE AGUILA ROJA | 0 | 4,000 | 47,163,136 | 2,656 | 0 | 738,695 | 1,524,820 | 49,433,307 |
| 10 | TECNOQUIMICAS | 176,087 | 205,500 | 1,228,999 | 877,738 | 66,975 | 43,519,822 | 14,743 | 46,089,864 |
| 11 | COLOMBIA MOVIL | 3,059,366 | 3,932,980 | 16,003,134 | 1,328,826 | 68,496 | 19,883,836 | 1,290,595 | 45,567,233 |
| 12 | COCA-COLA | 391,704 | 3,333,420 | 14,350,542 | 701,591 | 213,537 | 24,406,122 | 1,816,831 | 45,213,747 |
| 13 | TELEFONICA MOVISTAR | 4,881,336 | 1,425,160 | 21,411,844 | 1,579,051 | 566,577 | 13,344,973 | 1,621,727 | 44,830,668 |
| 14 | GM COLMOTORES | 11,952,189 | 168,320 | 20,231,063 | 3,603,282 | 234,200 | 4,427,180 | 654,124 | 41,270,358 |
| 15 | JOHNSON & JOHNSON | 461,987 | 126,600 | 205,067 | 2,606,979 | 54,976 | 33,181,873 | 137,339 | 36,774,821 |
| 16 | NAL. DE CHOCOLATES | 44,442 | 54,280 | 16,626,260 | 1,069,290 | 30,793 | 17,115,994 | 1,139,648 | 36,080,707 |
| 17 | ALMACENES EXITO | 5,657,969 | 1,913,740 | 11,578,806 | 672,338 | 0 | 15,629,305 | 465,479 | 35,917,637 |
| 18 | DELL COMPUTER | 29,598,621 | 0 | 0 | 809,403 | 57,865 | 628,643 | 10,195 | 31,104,727 |
| 19 | SOFASA S.A. | 9,398,456 | 460,240 | 10,177,299 | 3,109,496 | 63,851 | 7,113,412 | 286,679 | 30,609,433 |
| 20 | ALPINA | 128,596 | 182,500 | 2,479,764 | 305,956 | 640,216 | 26,609,773 | 238,528 | 30,585,333 |
| 21 | GLAXOSMITHKLINE | 331,605 | 448,860 | 93,750 | 273,030 | 41,175 | 27,711,333 | 757,041 | 29,656,794 |
| 22 | LABORATORIOS WYETH | 80,993 | 0 | 1,729,122 | 56,301 | 98,614 | 24,821,803 | 60,829 | 26,847,662 |
| 23 | SERVIENTREGA | 239,126 | 0 | 23,207,137 | 62,361 | 0 | 500,169 | 1,623,791 | 25,632,584 |
| 24 | SANCELA | 5,164 | 0 | 3,223,976 | 911,390 | 0 | 19,727,055 | 777,516 | 24,645,101 |
| 25 | NESTLE DE COLOMBIA | 220,879 | 264,440 | 3,204,233 | 870,984 | 99,936 | 18,565,770 | 1,353,717 | 24,579,959 |